Positioning Statement Generator
Fills in the classic Geoffrey Moore positioning template and then stress-tests it for genericness.
Using the inputs below, write a positioning statement in this exact format: "For [target customer] who [statement of need], [product name] is a [product category] that [key benefit/reason to buy]. Unlike [primary competitive alternative], [product name] [primary differentiation]." Then critique your own output in 3 bullet points: is any part of it generic enough to apply to a competitor with the names swapped? If so, flag exactly which clause and suggest a sharper alternative. Target customer: [details] Need: [details] Product name & category: [details] Key benefit: [details] Main competitive alternative: [details] Differentiation: [details]